Martech is defined (by martechtoday.com) as the blending of marketing and technology. Virtually anyone involved with digital marketing is dealing with martech, since digital by its very nature is technologically-based. The term "martech" especially applies to major initiatives, efforts and tools that harness technology to achieve marketing goals and objectives.
As a category, martech combines advertising & promotion, content & experience, social & relationships, commerce & sales, data and management. In Avidly, we like to add strategy to this list. Strategic thinking is essential in understanding our clients’ business strategy, in creating their customer experience strategy out of that, and in making it real and operational too. Our service offering, covering all aspects of martech, is described here.
We have a pleasure to work with clients ranging from small start-ups to large, international corporations. Regardless of the differences in their sizes and business models, they all want outstanding creativity, technological expertise and global scale deliveries that will help them to reach their goals. At the same time, companies in general struggle with managing effectively their marketing technology stack, thus leaving the growth potential untapped. Our strategy is designed to meet those needs with our studios offering outstanding creative solutions with a solid technological core.