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Avidly as an investment

Avidly as an investment

Avidly in brief

Avidly is a leading martech service provider offering holistic digital marketing and sales services. Customer experience, data and technology are closely entwined into Avidly’s impact-driven growth strategy.

What is martech?

Martech is defined (by martechtoday.com) as the blending of marketing and technology. Virtually anyone involved with digital marketing is dealing with martech, as digital, by its very nature, is technology-based. The term "martech" especially applies to major initiatives, efforts and tools that harness technology to achieve marketing goals and objectives.  As a category, martech combines advertising & promotion, content & experience, social & relationships, commerce & sales, data and management.

In Avidly, we like to add strategy to this list. Strategy and strategic thinking are essential, as we need to understand our clients’ business strategy and be able to create their customer experience strategy out of that, and make it real and operational too. Our service offering, covering all aspects of martech, is described here.

We have pleasure to work with clients ranging from small start-ups to large, international corporations. Regardless of the differences in their sizes and business models, they all want outstanding creativity, technological expertise and global scale deliveries that will help them to reach their goals. At the same time, companies in general struggle with managing effectively their marketing technology stack, thus leaving the growth potential untapped.  Avidly’s strategy is designed to meet those needs with Avidly offering outstanding creative solutions with a solid technological core. 

Avidly strategy

Our crystallized impact-driven growth strategy combines creativity with technology, profitability with sustainability - and above all, sales with marketing. They all contribute as a result-driven platform for our clients’ growth.

More information on our strategy is available here. Videos discussing our strategic themes are at the bottom of the strategy page.

Why invest in Avidly?

Our approach, which combines marketing, sales and technology, is renewing the established ways of thinking and operating in our industry. Because of this, we can be seen as a disruptor in our industry that changes operating models and creates new growth opportunities.

The key investment highlights include:

  • We have a unique business model as a holistic, impact-driven martech service provider. 
  • We are a technology leader with deep HubSpot expertise. 
    • Avidly is one of the largest and highest Elite-level companies in the world for HubSpot.
  • Our growth is supported by industry trends and megatrends. In addition, we have recognised growth opportunities in market expansion, service expansion, and in clientele.
  • We have strong competence in all areas of martech with a unique, international competence pool.
  • We have a dedicated management team with a proven track record.
  • We have ambitious growth and profitability targets and a clear roadmap on how to reach them.
  • We have a good financial position and committed owners supporting our impact-driven growth.

Our financial targets and past performance are discussed in more detail under Financial Information.

 

Our purpose, mission, vision and customer promise

As a part of our strategy process we have defined our purpose, mission, vision and customer promise as follows:

Our purpose: We create positive impacts by reimagining businesses. 

Everything we do leads to a better tomorrow. We deliver impactful solutions that help our customers grow towards a more sustainable future.

Our mission: We co-tailor solutions that help companies grow.

Avidly is a fully integrated marketing, sales  and technology (martech) company that helps its customers to gain a competitive advantage and make an impact. At Avidly, result-oriented & data-driven sales, marketing, technology and adventurous creative design all work in tandem to boost innovation.

Our vision: A globally recognized and the most beloved digital marketing & sales partner known for the impact we create.


Our vision is put into action through our everyday interactions, movement focusing on tomorrowbound (building tomorrow together) which benefit our customers, planet and  fellow citizens, and a commitment to build shareholder value by making Avidly a designated launchpad for sustainable growth. 

Our customer promise: We create impactful solutions that help companies grow.

Avidly is a fully integrated martech service provider that helps its customers to gain a competitive advantage and make an impact. At Avidly, result-oriented and data-driven sales, marketing, technology and adventurous creative design all work in tandem to boost innovation.