Avidly sijoituskohteena

Inbound Marketing

Business area and operating environment

Within Avidly’s Inbound Marketing business area, we are focusing on offering services and integrations built around the HubSpot platform.

HubSpot is a market-leading technology platform that consists of tools for marketing, sales and customer service. Listed on the New York stock exchange, and with estimated revenues exceeding EUR 500 million in 2018, HubSpot is the fastest-growing technology platform for inbound marketing and sales, growing on average over 40% year-on-year for the last four years.

By combining marketing and sales into the inbound methodology, businesses are rewarded with high-value, easily measurable results. These are achieved by enabling them to deliver powerful, personalised customer experiences at every stage of the customer lifecycle. This begins with attracting interested and highly targeted prospects to a company’s website and blog.  By using relevant and helpful content specific to a potential customer’s particular needs or requirements, and by engaging in relevant messaging, inbound selling and marketing aims to help the right prospects move effectively through the different stages of the buyer’s journey and to make the correct purchasing decision. We have seen a shift in focus during recent years, where companies are increasingly realising the true value of taking care of people from their first interest throughout the buyer’s journey and customer lifecycle. 

Currently, Avidly’s Inbound Marketing business area consists of teams in Finland, Sweden, Norway, and Denmark. Together they employ more than 50 dedicated specialists focusing on growth strategies, inbound marketing and sales, as well as the HubSpot software and integrations. Avidly is one of the world’s largest partners offering services around the HubSpot Software. Within Avidly’s Inbound Marketing business area, we will focus on improving our market position within the Nordic countries, as well as expanding the business outside the Nordics. The business area is ambitiously targeting rapid international growth, both organically and through acquisitions.

We serve our customers in all of these areas. We use tomorrow’s digital tool stack to empower sales, marketing and service organizations to do a better, more efficient job by being smart, helpful and trustworthy. We see inbound as the mindset, philosophy and culture that is the centre of all our actions – by fully embracing that, we will be the best growth partner in the universe.

Combining the efforts of four (FI, SE, NO, DK) HubSpot Diamond Partners (the highest possible tier in HubSpot’s partner program), Avidly has developed rapidly to become one of the largest inbound agencies in the world. Avidly Inbound Marketing business area is a data-driven and customer-centric growth agency empowering our customers to optimize their growth. 

We strive to stay ahead of the curve in the ever-changing landscape of modern marketing. That’s the only way we will be able to help our customers succeed. Make them shine. Reach their goals. And go beyond.