Strategy | Avidly Investors

Introducing our
impact-driven
growth strategy.

Our strategy is based on providing impactul solutions that bring growth to our clients. With this strategy we aim to profitable growth and a position as a leading European martech service provider.

Avidly’s Board of Directors has defined the following strategic targets for the 2021–2025 strategy period:

OUR STRATEGIC TARGETS

to have the most loyal customers
to be the best place to work
to be a thought leader
to grow profitably.

(Issued on 11 December 2020)

Our financial targets for the period
2021-2025

Growth

Organic growth target +10% annually, higher international speed of growth
Revenue exceeding EUR 50 million by 2025.

Profitability

Deliver positive EBITA* in 2021
Reach EBITA* of minimum 10% in 2025

Dividend policy

The Company’s aim is to use net profit for growth investments and not to distribute dividends until further notice

* EBITA = EBIT added with depreciations and impairments on acquisitions.

(Issued on 30 January 2019)

Previous financial targets for the period
2019–2024

Growth

Annual organic revenue growth exceeding 25% and overall revenue growth exceeding 40%.
Revenue exceeding EUR 100 million by 2024

Profitability

Annual EBIT margin of 2–7% despite the rapid growth.

Dividend policy

Avidly may distribute at the most 50% of its annual net result as dividends during the strategy period of 2019–2024 given that distribution of the dividends does not affect Avidly’s capability on reaching its growth targets for the period of 2019–2024.

We deliver future growth.

We have recognised three key growth opportunities. They are market expansion, service expansion and general martech market growth. We also seek opportunities from building Avidly growth platform and investing in our operational models, brand and of course, people.

Avidly strategy - opportunity ahead