impact-driven growth strategy

Introducing our
impact-driven
growth strategy.

Our strategy is based on providing impactul solutions that bring growth to our clients. With this strategy we aim to profitable growth and a position as a leading European martech service provider.

Avidly’s Board of Directors has defined the following strategic targets for the 2021–2025 strategy period:

 
OUR STRATEGIC TARGETS
  • to have the most loyal customers
  • to be the best place to work
  • to be a thought leader
  • to grow profitably.
(Issued on 11 December 2020)

Our financial targets for the period
2021-2025

Growth
  • Organic growth target +10% annually, higher international speed of growth
  • Revenue exceeding EUR 50 million by 2025.
Profitability
  • Deliver positive EBITA* in 2021
  • Reach EBITA* of minimum 10% in  2025
Dividend policy
  • The Company’s aim is to use net profit for growth investments and not to distribute dividends until further notice

* EBITA = EBIT added with depreciations and impairments on acquisitions.


(Issued on 30 January 2019)

Previous financial targets for the period
2019–2024

Growth
  • Annual organic revenue growth exceeding 25% and overall revenue growth exceeding 40%. 
  • Revenue exceeding EUR 100 million by 2024
Profitability
  • Annual EBIT margin of 2–7% despite the rapid growth.
Dividend policy
  • Avidly may distribute at the most 50% of its annual net result as dividends during the strategy period of 2019–2024 given that distribution of the dividends does not affect Avidly’s capability on reaching its growth targets for the period of 2019–2024.

Strategy pic EN-1

We deliver future growth.

We have recognised three key growth opportunities. They are market expansion, service expansion and general martech market growth. We also seek opportunities from building Avidly growth platform and investing in our operational models, brand and of course, people.

Avidly strategy - opportunity ahead

To make tomorrow better, you need to understand today. Our top management and specialists talk about our strategy themes on videos.

Avidly strategy videos

Foreword to Avidly
strategy videos
2020-12 Avidly Strategy 00 Foreword Jesse FHD

Jesse Maula, CEO
Avidly Strategy themes: Trends in our business environment
2020-12 Avidly Strategy 01 Business environment Ismo_Reetta FHD

Ismo Nikkola, Chief Strategy Officer, Deputy CEO
Reetta Kataja, Strategist
Avidly Strategy themes: Reporting and global software platforms
2020-12 Avidly Strategy 02 Reporting and global software platforms Hans FHD

Hans Parvikoski, CFO
Avidly Strategy themes:
BI and business solutions
2020-12 Avidly Strategy 03 BI and Business Solutions Achim FHD

Achim B.C. Karpf, Senior Managing Director
Avidly Strategy themes:
Brand
2020-12 Avidly Strategy 04 Brand Teea FHD_1

Teea Björklund, COO, Finland
Avidly Strategy themes:
Customer-centricity
2020-12 Avidly Strategy 05 Customer-Centricity Maja and Kristine FHD

Maja Haavet, Senior Advisor and Strategist
Kristine Hansen, Country Manager, Norway

Avidly Strategy themes:
Data-driven growth hacking
2020-12 Avidly Strategy 06 Data-Driven Growth Hacking Henri and Tommi FHD

Henri Pallonen, Team Lead, Digital Growth
Tommi Laaksonen, Growth Strategist

Avidly Strategy themes:
HubSpot in 2021 and beyond
2020-12 Avidly Strategy 07 HubSpot in 2021 and beyond Jeppe FHD

Jeppe Houman Nyrup, Head of Strategic Partnerships
Avidly Strategy themes:
Data
2020-12 Avidly Strategy 08 Data Anna FHD

Anna Salo, Head of Operations, Helsinki

Avidly Strategy themes:
Data integration
2020-12 Avidly Strategy 09 Data integrations Jonaz FHD_1

Jonaz Kumlander, Senior Tech Strategist

Avidly Strategy themes:
Content and storytelling
2020-12 Avidly Strategy 10 Content and storytelling Sirpa FHD

Sirpa Alhava, Vice President, Content Business
Avidly Strategy themes:
Digital training - Avidly Academy
2020-12 Avidly Strategy Digital training - Avidly Academy 11 Johanna FHD

Johanna Sjölin, Inbound Strategist and Digital Trainer

Avidly Strategy themes:
Creativity
2020-12 Avidly Strategy 12 Creativity Jufo FHD

Jufo Peltomaa, Chief Creative Officer

Strategy Q&A

We have collected some questions with answers to this Q&A document.

Do you have an additional question on our strategy? Please submit it and we will answer by email.

Last updated
2. March, 2021

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