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Impact-driven growth strategy

Our impact-driven growth strategy is based on making sustainable impact by providing impactful solutions that help companies grow. With our strategy we target profitable growth and a position as a leading European martech service provider.

See Strategy morning materials here.

Our strategic and financial targets

Avidly’s Board of Directors has defined the following strategic targets for the 2021–2025 strategy period:

  • to have the most loyal customers
  • to be the best place to work
  • to be a thought leader
  • to grow profitably.

In addition, the Board has revised Avidly's financial targets as follows:

Previous financial targets for the period 2019–2024
(issued on 30 January 2019)
Revised financial targets for the period 2021–2025
(issued on 11 December 2020)

Growth

  • Annual organic revenue growth exceeding 25% and overall revenue growth exceeding 40%. 
  • Revenue exceeding EUR 100 million by 2024

Growth

  • Organic growth target +10% annually, higher international speed of growth
  • Revenue exceeding EUR 50 million by 2025.

Profitability

  • Annual EBIT margin of 2–7% despite the rapid growth.

Profitability

  • Deliver positive adjusted EBIT (EBITA*) in 2021
  • Reach adjusted EBIT (EBITA*) of min. 10% in FY 2025

Dividend policy

  • Avidly may distribute at the most 50% of its annual net result as dividends during the strategy period of 2019–2024 given that distribution of the dividends does not affect Avidly’s capability on reaching its growth targets for the period of 2019–2024.

Dividend policy

  • The Company’s aim is to use Net Profit for growth investments and not to distribute dividends until further notice

 

* EBITA = EBIT added with depreciations and impairments on acquisitions

See further details on financial targets and past performance under Financial Information.

Strategy pic EN-1

 

Delivering future growth 

As a part of our strategy work we have recognised three key opportunities to grow. They are market expansion, service expansion and general martech market growth. We seek growth also by building our Avidly growth platform and investing in our people’s skills, our operational models and brand. 

 

Avidly strategy - opportunity ahead2_EN

Strategy videos

Our top management and specialists discuss our strategy themes on videos below:

  • Foreword to strategy videos by Jesse Maula, CEO
  • Key strategy theme:  Trends in our business environment, Ismo Nikkola, Chief Strategy Officer, Deputy CEO, and Reetta Kataja, Strategist
  • Key strategy theme:  Reporting and Global software platforms, Hans Parvikoski, CFO
  • Key strategy theme:  BI and business solutions, Achim B.C. Karpf, Senior Managing Director
  • Key strategy theme:  Brand, Teea Björklund, COO, Finland
  • Key strategy theme:  Customer-centricity, Maja Haavet, Senior Advisor and Strategist, and Kristine Hansen, Country Manager, Norway
  • Key strategy theme:  Data-driven growth hacking, Henri Pallonen, Team Lead, Digital Growth, and Tommi Laaksonen, Growth Strategist
  • Key strategy theme:  HubSpot in 2021 and beyond, Jeppe Houman Nyrup, Head of Strategic Partnerships
  • Key strategy theme:  Data, Anna Salo, Head of Operations, Helsinki
  • Key strategy theme:  Data Integration, Jonaz Kumlander, Head of new ideas and innovation, Country Manager Sweden
  • Key strategy theme:  Content and storytelling, Sirpa Alhava, Vice President, Content Business
  • Key strategy theme:  Digital training - Avidly Academy, Johanna Sjölin, Inbound Strategist and Digital Trainer
  • Key strategy theme:  Creativity, Jufo Peltomaa, Chief Creative Officer

The following videos will be published in early 2021 on this site:

  • Key strategy theme:  Forecasting and scenarios, Minna Utriainen, Creative Innovation Lead
  • Key strategy theme:  Sustainability, Jenni Forsblom, Planner
  • Key strategy theme:  Modern sales including CRM and sales enablement, Barbro Fagerbakk, Chief Revenue Officer

 

Strategy Q&A

We have collected some questions with answers to this Q&A document.

Do you have an additional question on our strategy? Please submit it and we will answer by email.

Foreword to Avidly strategy videos

 Jesse Maula, CEO

2020-12 Avidly Strategy 00 Foreword Jesse FHD

Avidly Strategy themes:
Trends in our business environment

Ismo Nikkola, Chief Strategy Officer, Deputy CEO

Reetta Kataja, Strategist

2020-12 Avidly Strategy 01 Business environment Ismo_Reetta FHD

Avidly Strategy themes:
Reporting and global software platforms 

Hans Parvikoski, CFO

2020-12 Avidly Strategy 02 Reporting and global software platforms Hans FHD

Avidly strategy themes:
BI and business solutions

Achim B.C. Karpf, Senior Managing Director 

2020-12 Avidly Strategy 03 BI and Business Solutions Achim FHD (1)

Avidly Strategy themes:
Brand

Teea Björklund, COO, Finland

2020-12 Avidly Strategy 04 Brand Teea FHD_1

Avidly Strategy themes:
Customer-centricity 

Maja Haavet, Senior Advisor and Strategist

Kristine Hansen, Country Manager, Norway

2020-12 Avidly Strategy 05 Customer-Centricity Maja and Kristine FHD

Avidly Strategy themes:
Data-driven growth hacking

Henri Pallonen, Team Lead, Digital Growth

Tommi Laaksonen, Growth Strategist

2020-12 Avidly Strategy 06 Data-Driven Growth Hacking Henri and Tommi FHD

Avidly Strategy themes: 
HubSpot in 2021 and beyond

Jeppe Houman Nyrup, Head of Strategic Partnerships

2020-12 Avidly Strategy 07 HubSpot in 2021 and beyond Jeppe FHD

Avidly Strategy themes: 
Data

Anna Salo, Head of Operations, Helsinki

2020-12 Avidly Strategy 08 Data Anna FHD

Avidly Strategy themes: 
Data integration

Jonaz Kumlander, Senior Tech Strategist

2020-12 Avidly Strategy 09 Data integrations Jonaz FHD_1

Avidly Strategic themes:
Content and storytelling

Sirpa Alhava, Vice President, Content Business

2020-12 Avidly Strategy 10 Content and storytelling Sirpa FHD

Avidly Strategic themes: 
Digital training - Avidly Academy

Johanna Sjölin, Inbound Strategist and Digital Trainer

2020-12 Avidly Strategy Digital training - Avidly Academy 11 Johanna FHD

Avidly Strategic themes:
Creativity 

Jufo Peltomaa, Chief Creative Officer

2020-12 Avidly Strategy 12 Creativity Jufo FHD